Gameloft - love them or hate them for their collection of games which are both good, bad and buggy at times, they are the only company that has such a wide array of games selection and I'm sure you've at least played one game from Gameloft before. They are also always on the edge on supporting the Xperia Play handset and have done so with some of their recent titles such as DeadSpace, Asphalt 6 and a few others that made it for FREE exclusive for the Xperia Play.
Now, Gameloft has just announced that they will be releasing Xperia Play optimized games from their collection soon to the Android Market. This means that Xperia Play owners can enjoy Gameloft games that were specifically optimized for the handset. While the GPU on the Xperia Play isn't the latest Adreno 220 but an optimized version of the Adreno 205 GPU instead, there any many games that are being released for the Xperia Play and it is starting to gain traction and this is good news for Sony Ericsson.
I believe that if we see enough titles for the Xperia Play, Sony might release a follow up to this handset which appears to be quite successful so far in capturing some market share in the portable gaming market (Hints at Sony Ericsson).